We are sure landscaping is a competitive market, regardless of which town or city you are located in. If not, you are the only landscaper for miles; we congratulate you. However, we are certain that most other landscaping business owners reading this do not have that luxury and thus have to compete against other landscaping businesses when trying to attract new local clients.
How they compete for new clients will differ from business to business, with some focusing their energies on paid advertising. Others will utilise strategies such as SEO to hope their website gains better rankings in Google’s natural search results. It is this second strategy that we are going to focus on, and, in particular, how you can multiply your chances of being ranked using multi-location SEO.
The concept of multi-location SEO is simpler than you might expect, as all it is doing is instead of trying to rank for keywords that include one location, you do so for multiple locations. For example, a landscaping business based in Kingsley in the north of Perth WA might only try to rank when Kingsley forms part of a Google search. However, nearby areas such as Woodvale, Hillarys, and Duncraig might also be locations they work in, so they should try to rank for these too.
As for how a landscaping company would set about trying to rank for multiple locations on Google, they can make both on-page optimisations on their website and off-page optimisations on other websites. Read on, and find out what these are.
On-Page Actions For Multi-Location SEO
One of the most effective ways to boost your chances of ranking for searches related to multiple locations is to give each of the locations you are targeting its own page on your website. The chance of ranking for the search term “landscaper in Joondalup ” is far greater if you have a page that discusses Joondalup than merely a paragraph on a generic page. Repeat this by setting up a page for each of the areas or towns you are targeting.
Given that you should be able to create the URLs for each of the pages of your website, it means that you can create them with the names of the towns, suburbs, or city areas you wish to target. This applies not only to the specific pages we mentioned in the previous paragraph but to other URLs such as those for blog posts, or services offered pages. Also, ensure your internal linking structure is optimised for the different target locations.
You have scope as to how you optimise all your content for specific locations. As well as the content on the location-specific pages, your blog posts can also target locations. Apart from writing about the locations, you can include images, infographics, and photographs or videos of completed landscape designs in those locations. Do not forget to add the locations of those who send you reviews and testimonials when you publish them.
Off-Page Actions For Multi-Location SEO
Google Business Profile
Suppose your landscaping business is large enough that you have more than one office or workshop location. In that case, you can have a Google Business Profile set up for each one, which gives you twice the opportunity or more, than other landscapers have. If you have a single office, you still include images of work you have done in specific locations and add these locations to the description of your landscaping business within your profile.
You are hopefully aware of the boost to rankings that gaining top-quality backlinks from other relevant and high-authority websites can provide. The key when you are trying to rank for various locations is to include those locations, if you can, in the hypertext of each backlink. Best of all is if you can get backlinks from websites that are optimised for those location keywords, albeit in a different industry.