We are sure landscaping is a competitive market, regardless of which town or city you are located in. If not, you are the only landscaper for miles; we congratulate you. However, we are certain that most other landscaping business owners reading this do not have that luxury and thus have to compete against other landscaping businesses when trying to attract new local clients.
How they compete for new clients will differ from business to business, with some focusing their energies on paid advertising. Others will utilise strategies such as SEO to hope their website gains better rankings in Google’s natural search results. It is this second strategy that we are going to focus on, and, in particular, how you can multiply your chances of being ranked using multi-location SEO.
The concept of multi-location SEO is simpler than you might expect, as all it is doing is instead of trying to rank for keywords that include one location, you do so for multiple locations. For example, a landscaping business based in Kingsley in the north of Perth WA might only try to rank when Kingsley forms part of a Google search. However, nearby areas such as Woodvale, Hillarys, and Duncraig might also be locations they work in, so they should try to rank for these too.
As for how a landscaping company would set about trying to rank for multiple locations on Google, they can make both on-page optimisations on their website and off-page optimisations on other websites. Read on, and find out what these are.